Marketing Yourself

Once you have a clear Career Objective and all of your Marketing Materials prepared, you are ready to approach the market. Technology has impacted and continues to evolve the way organizations source talent. Recruiters have embraced the widely available searchable databases of professionals (like LinkedIn) where they can pull candidates rather than push a job listing. Perhaps the most important impact of LinkedIn and other social networks is that hiring managers, themselves, now have easy access to their professional networks – allowing them to source candidates without the help of a recruiter.

Job seekers need to adjust to these developments to become "visible" and reach targeted companies and decision makers. On the following pages we provide information and resources to help you access them using the channels below, with Networking being the most important:

Be certain to check out these Affinity Resources, which may be available to you as well. These groups are not only excellent resources for networking, but also often offer workshops, webinars and job boards.